AlphaLife Sciences — Brand Design Guide

Describing the platform: Present AuroraPrime as a role-based AI workspace that covers the whole submission package, with writing at the core, integrated with existing systems such as Veeva. Lead with quality (documents and submissions that hold up to review); treat speed as a result, and avoid speed slogans such as "90% faster". Lead with capabilities; use document types as evidence, not as the structure. Do not describe it as a single-document Word add-in. Never mention version numbers. Tagline: One Number. One Truth. Every Document.
Voice: write plainly and precisely, the way a knowledgeable colleague talks. State what the product does; skip superlatives ("revolutionary", "game-changing") and filler stats. No emoji in brand graphics.
Positioning: when a piece explains why AlphaLife, use the three pillars word for word: Depth by document type, Integrated lifecycle workflows, Connected eCTD intelligence.
Product names: AuroraPrime, AuroraPrime Platform, AuroraPrime DocMind, AuroraPrime RMA. Never show version numbers in public material.
Public material: no product videos or screenshots (use illustrative diagrams), no prototype numbers, and no customer names unless Marketing has cleared them. Capabilities still in design are described as direction, without delivery dates.
Never say: automated redaction; every sentence traced; Part 11 compliant generative AI; inspection-ready; uptime or SLA promises; configurable RBAC; Google-Docs-style co-editing. Also never lead with the content library, say the new platform replaces today's AuroraPrime, or compare our AI with Claude or any other named model.
Industry terms stay in English as written: CSR, CMC, ICF, PBRER, DSUR, eCTD, ICH and company or product names.
Proofread every English line for spelling, spacing and idiom before it goes out.

CEO-Approved Headlines (2026-10-16)

Use these word for word as the lead line on event and platform graphics, choosing by audience.

Medical-writing audiences (AMWA, EMWA): "Connected Writing. Sign Off with Confidence." / "One AI writing workspace. Medical writers stay in control."
AI, data and regulatory audiences (AIDDD, DIA): "The AI Workspace for Regulatory Writing." / "Your whole eCTD submission, connected. Experts in control."

Logo Usage

How to use the company logo. Download the files on the Assets tab.

✓ Do

Use official logo files from this guide
Maintain clear space on all sides
Use white version on dark/colored backgrounds
Scale proportionally — preserve aspect ratio
Use transparent-bg files for overlaying on photos

✗ Don't

Recolor the logo in non-brand colors
Stretch, skew, or distort proportions
Add drop shadows or outer glows
Place on busy or low-contrast backgrounds
Use the icon alone where the full lockup fits

Color Palette

A precise, science-forward palette — teal for energy and innovation, navy for trust and authority.

Brand Teal is the brand color, so it owns the large areas. Any large color field (a full background, a hero band, the top half of a card or invitation) uses the ribbon wave background by default; flat Brand Teal or the brand gradient is the plain alternative.
Deep Navy is never the dominant field of a piece. A large navy area makes navy read as the brand color. Use navy in smaller doses: a narrow band, a panel, line icons, chart series.
On a teal field, keep to the logo, large bold headlines (24px+) and a Highlight Yellow shape; move small text (dates, venue, body copy) onto a white area of the same piece.

Brand Teal

#00BB9B

PANTONE 2240 C

Primary · The brand color · Large color fields · CTAs · Highlights

Teal Dark

#298C7C

PANTONE 2403 C

Main headers on white · Secondary text in graphics and print · Hover states · Accents

Deep Navy

#053587

PANTONE 287 C

Bands · Panels · Icons · Charts · Trust (never a large background)

Teal Light

#F0FDF9

Backgrounds · Badges

Black

#000000

High contrast · Print · Icons

Text Dark

#44566B

Secondary text and captions in dense screen UI only (dashboards, tables)

Border

#E8ECF0

Dividers · Card borders

White

#FFFFFF

Page background · Cards

Brand Orange

#FF7300

PANTONE 2018 C

Accent on white / light backgrounds · Highlights · Energy

Highlight Yellow

#FFE500

PANTONE 102 C

Accent on teal / dark backgrounds only

Logo Green vs Brand Teal

We have two greens on purpose. The logo files use a softer green; every other green in our materials is Brand Teal. Keep each one to its own job.

Color	HEX	Pantone	Use it only for
Logo green	#39AA99	PANTONE 2401 C	The logo itself: logo files, signs, and the logo on printed pieces
Brand Teal	#00BB9B	PANTONE 2240 C	Everything outside the logo: backgrounds, buttons, headlines, graphics, booth color fields

Never use the logo green outside the logo. Next to Brand Teal it looks like a mismatched color, so backgrounds, text, shapes and icons stay in Brand Teal.
Don't recolor the logo to Brand Teal. Use the official logo files as they are.
On a teal or dark background, use the white logo. The two greens then never sit side by side.

Print Colors (Pantone)

Give these to printers and sign makers when they ask for Pantone codes. Each is the closest standard Pantone Solid Coated color to our brand color (fluorescent and metallic inks excluded).

Color	HEX	Pantone	Use
Logo color	#39AA99	PANTONE 2401 C	The company logo in print: signs, booth graphics, merchandise. This is the color of the official logo files.
Brand Teal	#00BB9B	PANTONE 2240 C	Large color fields in print
Teal Dark	#298C7C	PANTONE 2403 C	Headers and secondary text in print
Deep Navy	#053587	PANTONE 287 C	Bands, panels and icons in print
Brand Orange	#FF7300	PANTONE 2018 C	Accent on white or light backgrounds
Highlight Yellow	#FFE500	PANTONE 102 C	Accent on teal or dark backgrounds

For the logo, use PANTONE 2401 C. The logo files are #39AA99, a slightly different green from Brand Teal, so a printed logo matches the files only with 2401 C.
Ask for a physical color proof before production. Screen colors and inks never match one to one; approve the printed sample, especially for signs and large pieces that are hard to redo.
C means coated (glossy paper, acrylic, painted metal, vinyl). For uncoated paper, ask the printer to match the C color rather than switching to the U code.

Brand Gradient

White text on the brand gradient

linear-gradient(80deg, #004D93 12.22%, #00ECC4 80.88%)

The plain alternative to the ribbon wave below. Use it for hero headers, full-width banners and social tiles. All text on it is White; keep the headline over the darker left side.

Ribbon Wave Background

The brand's signature background and the default for large brand fields in new designs: full backgrounds, hero bands, the top half of an invitation, letter or sign.
Flat Brand Teal or the brand gradient remain the plain alternative for small items (business cards, name badges, place cards, stickers), narrow bands, or when someone asks for a plain version.
Always use the original artwork; never redraw it as lines. Download it from Assets › Backgrounds.
Show it at its natural scale. Do not zoom or rotate it to fill a frame; for a wide banner, use a band of the image at its natural width.
The wave rises to the right. Never mirror it.
Text sits on the calm deep-teal part, in White. Where text must cross the ribbon, add a soft deep-teal overlay on the text side only.
Highlight Yellow only for pills or buttons with Black text.

Supporting Colors

Support colors fill in grays, deep backgrounds and light zones so nobody has to pick near-matches by eye. They never replace Brand Teal and Deep Navy as the colors people know us by, and they never act as accents.

Slate 800

#2A3F55

Strong text on white, dense screen UI only

Slate 600

#44566B

Secondary text, dense screen UI only (= Text Dark)

Slate 400

#8A94A6

Icons · Lines · never small text

Slate 300

#C9D1DB

Dividers · Chart grid

Slate 200

#E8ECF0

Borders (= Border)

Slate 50

#F5F7FA

Page tint · Neutral zones

Ink

#11202C

Dark slides inside decks only

Teal 50

#F0FDF9

Light zones (= Teal Light)

Teal 100

#E4FAF5

Second teal zone

Navy 50

#EEF3FB

Cool neutral zone

Deep Teal

#008CA3

Cards and shapes on teal backdrops only

Grays are for lines and tints, not text, in branded graphics and print. Text in a branded piece is Black, White or a brand color (secondary text in Teal Dark), never a slate gray. Slate 800 and Slate 600 are only for small text in dense screen UI such as dashboards and tables. Slate 400 (3.1:1) is for icons and lines.
Ink is only for an occasional dark slide inside a deck. Never use it for standalone branded graphics (social posts, banners, print): their large background is the ribbon wave (or Brand Teal or the brand gradient as the plain alternative), never Deep Navy or Ink.
Deep Teal separates a card from a teal backdrop. White text on it needs bold 19px or larger (4.0:1).
Orange is #FF7300 only. Replace the older deck orange #F08019 when you reuse a slide.
Charts: series 1 Deep Navy, series 2 Brand Teal, series 3 Brand Orange; fold anything beyond three into a Slate 400 "Other" and label values on the chart.

Readability Check

Brand Teal text on white reads at only 2.5:1 and Brand Orange at 2.7:1. Use them for shapes, buttons and bold text of 24px or larger, never for body copy.
Teal Dark headers on white read at 4.1:1. Keep them at 24px or larger (or bold 19px+).
Highlight Yellow reads at 8.8:1 on Deep Navy but only 1.9:1 on Brand Teal. On teal, use it only for large bold words or shapes.
White on Deep Navy (11.3:1) and Black on White are always safe for small text.
White text on Brand Teal reads at only 2.5:1: keep it to large bold headlines (24px+) and the logo.
Teal Dark secondary text (dates, captions, job titles, URLs, footers) reads at 4.1:1: keep it 13px or larger, bold if smaller.

Typography

Helvetica Neue across all weights — a timeless, precision typeface that conveys scientific credibility and enterprise authority. Falls back to Helvetica, then Arial on systems without Helvetica Neue.

Style	Size · Weight · Line height	Example
H1 — Hero	50px · 700 · 1.1	Aa
H2 — Section	32px · 700 · 1.2	Aa
H3 — Subsection	24px · 700 · 1.3	Aa
H4 — Card title	18px · 600 · 1.4	Aa
Body Large	16px · 400 · 1.6	The quick brown fox
Body Small	14px · 400 · 1.6	The quick brown fox
Section Label	11px · 700 · uppercase · 0.1em	Section label

Print: everything that gets printed uses Roboto: booth backdrops, flyers, tri-fold brochures and pull-up banners, plus event stationery (invitations, letters, cards, name badges), whether made in Figma, Canva or Claude Design. Screen and social graphics stay in Helvetica Neue.
Fallback font: where Roboto is not available (Word documents, email body text), use Arial.
Chinese text: use Heiti SC in Word and PowerPoint (PingFang SC does not render bold) and Noto Sans SC in Canva and Claude Design, and never italicize Chinese characters.
Use bold for emphasis; don't switch to decorative or playful typefaces.

Text Color

Text color follows the background it sits on — the aim is maximum legibility with a clear hierarchy: the main header stands out, the body stays quiet and readable.

On white / light background

Main Header — Teal Dark

All other content text — body copy, list items, captions — is set in Black #000000 for crisp, high-contrast reading.

Secondary text — Teal Dark. Dates, captions, job titles, URLs and footers use Teal Dark, never a gray.

Accent — Brand Orange. Use it for the one line that matters most, once per piece.

Header #298C7C · Content #000000 · Accent #FF7300

On teal, navy or gradient background

H1 — White

H1 and all normal content text are set in White #FFFFFF. On dark surfaces a single white keeps everything legible — don't reach for teal or navy, which lose contrast.

Accent — Highlight Yellow. Orange gets lost on teal, so dark and teal surfaces use yellow instead. Once per piece.

Header & content #FFFFFF · Accent #FFE500

Layout & Icons

Keep pieces calm and precise: one message per graphic and plenty of white space.

Spacing: 8, 12, 16 and 24 px steps. Leave generous white space; one message per graphic.
Corners: cards 12px, buttons and chips 8px, large panels 20px, pill tags fully rounded.
No colored left-border accent bars on cards or callouts. To mark something, use a faint Teal Light tint.
Don't frame every block; a light Border hairline is enough.
Icons: there is no AlphaLife icon set. Use a plain line style in Deep Navy or Brand Teal at one stroke weight, keep icons secondary to the words, and never use emoji as icons.

Social & Event Graphics

Sizes and structure for LinkedIn posts, banners and event announcements. Ready-made layouts are in Event Templates.

LinkedIn campaign post: 1080 × 1080 square; logo about 40% of the width.
LinkedIn link or speaker post: 1200 × 627. LinkedIn event banner: 1584 × 396. Event "Meet us at Booth" tiles: 1080 × 1080.
LinkedIn profile header (employees): 1584 × 396. The profile photo covers the lower left, so keep text on the right.
LinkedIn company page cover: 1128 × 191. Center the content; the logo covers the lower left and mobile crops the sides.
Mobile banners: 320 × 50, 320 × 100 and 300 × 250, drawn at 2× so they stay sharp on phones.
Email header: 1200 × 400. Email signature: 1200 × 300.
Structure: section label (event or topic) → one headline → one supporting line → logo. Put the booth number or date in the accent color.
Event announcements: the ribbon wave background (default), a Brand Teal field or the brand gradient with White text, not a Deep Navy field.
Thought-leadership quotes: White background with a Teal Dark header.
Fonts: Helvetica Neue for screen and social graphics; Roboto only when the piece is printed.

Our External Marketing & Branding Channels

The following are AlphaLife Sciences' official external-facing channels. All employee-created content, announcements, or brand representations should align with the guidelines in this document and be directed through these channels.

Website
www.alphalifesci.com
LinkedIn
linkedin.com/company/alphalife-sciences
YouTube
youtube.com/@AlphaLifeSciences