History of this guide.
What Changed
- October 30, 2026: added Logo Green vs Brand Teal under Colors: the logo green #39AA99 (PANTONE 2401 C) is used only in the logo, and Brand Teal #00BB9B (PANTONE 2240 C) everywhere else.
- October 30, 2026: added Pantone codes for print under Colors: logo PANTONE 2401 C, Brand Teal 2240 C, Teal Dark 2403 C, Deep Navy 287 C, Brand Orange 2018 C, Highlight Yellow 102 C.
- October 20, 2026: added nine templates in a new Letters, Emails & Covers group: invitation letter, two meeting request letters (sidebar and brand banner), white paper cover, proposal cover, event program cover, and invitation, thank-you and newsletter emails.
- October 16, 2026: the ribbon wave background is the brand's signature background and the default for large brand fields (new Ribbon Wave Background rules under Colors, portrait and landscape downloads under Assets › Backgrounds); updated social and digital sizes (LinkedIn campaign post, profile header, company page cover, mobile banners, email header and signature); added "Describing the platform" and the CEO-approved headlines to Messaging & Voice.
- October 16, 2026: added 18 event templates: a new LinkedIn & Mobile Campaign group (campaign post, stat post, employee profile header, company page cover, three mobile banners), plus ribbon background versions of eleven existing layouts, each placed next to its original card.
- October 15, 2026: added eight event templates in two new groups, Social & Digital (speaker announcement, LinkedIn event banner, email signature banner, thank-you post) and Swag & Extras (tote bag, notepad, certificate of attendance, drink ticket).
- October 15, 2026: added Stock Photos: 28 licensed Shutterstock images in five categories with small previews and a link to the full-resolution library in SharePoint.
- Version 2.3 · October 15, 2026: split into four tabs (Guidelines, Assets, Templates, Stock Photos) with quick downloads and a quick reference on Guidelines and the changelog on its own page; Brand Teal owns large areas (Deep Navy never a large background); no gray text in branded graphics or print (secondary text in Teal Dark); Roboto for everything printed with Arial as fallback; new Layout & Icons and Social & Event Graphics sections; Deck Template has its own section; Stock Photos placeholder.
- October 15, 2026: added Event Templates: 14 ready-made field and event marketing layouts (print PDFs and screen PNGs) with a link to edit them in Claude Design.
- October 15, 2026: added official QR codes for the website homepage, Book a Demo, Contact Us and the white paper download page.
- Version 2.2 · October 15, 2026: added supporting colors (Slate gray scale, Ink for dark deck slides only, Teal 100, Navy 50, Deep Teal) and chart colors; Text Dark moves to Slate 600 #44566B; orange is #FF7300 only.
- Version 2.1 · October 2026: added the brand gradient, readability check, type scale, print and Chinese font rules, messaging basics and the Claude Design System link; Deep Navy is no longer listed as a heading color; Charcoal removed (use Black for body text, Text Dark for secondary text).
- October 8, 2026: accent rule by background (Orange on light, Yellow on teal or dark).
- September 2026: new company deck template (Year 2026).
- Version 2.0 · May 2026: first release of this guide.