Company Logo
The AlphaLife Sciences logo comes in three formats — one-line (horizontal), two-line (stacked), and icon-only. Always maintain clear space equal to the height of the "A" on all sides. Never distort, recolor, or add drop shadows.
One-Line Lockup (Horizontal)
On White / Light Background
On Dark Background
Two-Line Lockup (Stacked)
On White / Light Background
On Dark Background
Icon / App Icon
On White
On Dark
On Brand Teal
On Off-White
Pre-Built Icon Variants
Usage Rules
- Use official logo files from this guide
- Maintain clear space on all sides
- Use white version on dark/colored backgrounds
- Scale proportionally — preserve aspect ratio
- Use transparent-bg files for overlaying on photos
- Recolor the logo in non-brand colors
- Stretch, skew, or distort proportions
- Add drop shadows or outer glows
- Place on busy or low-contrast backgrounds
- Use the icon alone where the full lockup fits
AuroraPrime Product Logos
Each AuroraPrime product has a dedicated logo. Use the green version on white or light backgrounds; use the white version on dark backgrounds. Never swap product logos or mix them together on one surface.
On White / Light
On Dark
On White / Light
On Dark
On White / Light
On Dark
On White / Light
On Dark
Color Palette
A precise, science-forward palette — teal for energy and innovation, navy for trust and authority.
Typography
Helvetica Neue across all weights — a timeless, precision typeface that conveys scientific credibility and enterprise authority. Falls back to Helvetica, then Arial on systems without Helvetica Neue.
Font Color
Text color follows the background it sits on — the aim is maximum legibility with a clear hierarchy: the main header stands out, the body stays quiet and readable.
Table Style
Two approved table treatments. Both share the same structure — a bold header row across the top, a bold header column down the left, and numbered list content in the body cells — and differ only in the header fill. Use the black header for a high-contrast, formal look; use the teal header for a softer, on-brand look.
| Header | Header | |
|---|---|---|
| Header |
|
|
| Header |
|
|
| Header | Header | |
|---|---|---|
| Header |
|
|
| Header |
|
|
Slide Images
Branded full-bleed background images for slides and page headers. Click the download button beneath the image to save.
Meeting Backgrounds
Branded backgrounds for Zoom, Teams, and Google Meet. Click the download button beneath each image to save.
Company Deck Template
Download the official AlphaLife Sciences PowerPoint template for company presentations. All slides use the approved brand colors, typography, and logo placements.
- Title slides — two variants with hero layout
- Content slides — blank, text-only, and text + table layouts
- Section divider slides
- Custom color-themed layouts (teal, navy)
- Pre-configured brand colors, fonts (Helvetica Neue), and logo placement
- Footer with copyright and page number
Our External Marketing & Branding Channels
The following are AlphaLife Sciences' official external-facing channels. All employee-created content, announcements, or brand representations should align with the guidelines in this document and be directed through these channels.
-
Websitewww.alphalifesci.com
-
YouTubeyoutube.com/@AlphaLifeSciences